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Conversational Commerce on WhatsApp

Shoppers don't want forms — they want a conversation. Defuser turns WhatsApp into an assisted shopping experience that recommends, answers and checks out, all in one chat.

24/7always-on shopping
0code required
4channels, one inbox
Looking for a gift for my mum, she loves gardening
Lovely 🌿 How about our bestselling herb planter set or the ergonomic tool kit? Both ship in 2 days. Want photos?
The planter set looks great
Excellent choice! It's in stock. Here's a one-tap checkout with gift wrapping added: shop.me/c/planter 🎁

What is conversational commerce?

Conversational commerce is selling through real-time conversation — on WhatsApp, Instagram or Messenger — instead of a one-way storefront. The shopper asks, the business (or its AI) recommends, answers objections, checks stock and closes the sale, all in a single thread. It's the digital version of a great in-store assistant.

Defuser AI makes it work at scale with Talksy, our agentic AI, on the official WhatsApp Business API. Connected natively to Shopify, Talksy gives personalized recommendations, reads live inventory and sends one-tap checkout links — turning conversations into revenue, no code required.

How it works

How conversational commerce works with Defuser

From first message to checkout, in one chat.

1

Engage instantly

Whether a shopper messages first or replies to a campaign, Talksy greets them and understands what they're looking for — 24/7.

2

Recommend & answer

Talksy suggests the right products, shares live stock and prices, and handles questions on sizing, shipping and returns in the moment.

3

Check out in the thread

When they're ready, Talksy sends a one-tap checkout link with the right items pre-filled — no leaving the conversation.

Assisted shopping in action

Where conversational commerce wins

Talksy turns intent into orders across the journey.

🛍️

Guided product discovery

Talksy asks the right questions and recommends products that fit — like a sales assistant who knows the whole catalog.

💬

Objection handling

Sizing, materials, delivery times, returns — answered instantly so doubt never stalls the sale.

Frictionless checkout

A one-tap link with items pre-filled means the purchase happens inside the chat, not three pages away.

Use cases

What you can sell conversationally

Personalized recommendationsGift findingBundle upsellsBack-in-stock buyingReordersBookings & appointmentsSubscription sign-upsCross-sells at checkout

Why conversational commerce converts

  • Real conversations beat static product pages for high-consideration buys
  • Agentic AI qualifies and recommends, not just answers keywords
  • Live inventory keeps recommendations accurate and shippable
  • One-tap checkout removes the gap between deciding and buying
  • Runs across WhatsApp, Instagram and Messenger from one unified inbox

Why Defuser for conversational commerce

Plenty of tools auto-reply. Few actually sell. Defuser's agentic Talksy AI qualifies, recommends and converts — backed by a native Shopify connection for live inventory, order tracking and cart recovery. It's true multi-channel and Meta-Verified, with transparent pricing you can model in our calculator. See why teams pick us as a ManyChat alternative.

Start selling in chat free →
FAQ

Frequently Asked Questions

How is conversational commerce different from a chatbot?

A basic chatbot answers FAQs. Conversational commerce sells — Defuser's Talksy AI recommends products, handles objections, reads live inventory and closes the sale with a one-tap checkout, all in the chat.

Which channels does it work on?

WhatsApp, Instagram and Messenger, all managed from one unified inbox. You can run the same assisted-shopping experience wherever your customers message you.

Does it recommend products from my real catalog?

Yes. Through the native Shopify connection, Talksy recommends from your live catalog with current stock and pricing, so suggestions are always accurate and shippable.

Can customers actually buy within the conversation?

Yes. Talksy sends a one-tap checkout link with the right items pre-filled, so shoppers complete the purchase without leaving the thread. See the Shopify integration for details.

Do I need code or a developer?

No. Defuser is fully no-code. Connect your store, link your WhatsApp number and Talksy starts selling — you shape the conversation in the Custom Flow Builder without writing code.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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