Free tool · copy-paste ready
Create proven WhatsApp templates for order confirmations, cart recovery, shipping, OTP, appointments and promos — with variables ready to personalize.
Variables in {{curly braces}} are filled automatically from your store/CRM data inside Defuser. Marketing templates require Meta approval — Defuser submits them for you.
WhatsApp message templates are pre-approved message formats businesses use to start conversations or send notifications on the WhatsApp Business API. Marketing and utility templates must be approved by Meta before sending, and they can include variables like {{name}} or {{order_id}} that get filled per customer.
These starter templates give you a compliant, conversion-friendly base. Inside Defuser AI, variables auto-fill from your store or CRM, and we submit templates to Meta for approval for you.
Yes — generate and copy as many as you like for free, no account needed.
Marketing and utility templates must be approved by Meta before sending on the Business API. Defuser submits them for approval on your behalf.
They're variables (placeholders). In Defuser they auto-fill with each customer's data — name, order ID, tracking link and more — so every message is personalized.
Yes. Use them as a starting point and tailor the wording, tone and offer to your brand before submitting for approval.
Order confirmations and shipping updates are the easiest wins (high open rates, utility-priced). Cart recovery delivers the fastest revenue lift.
Defuser fills, sends and follows up on every template — start free, no code.
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