Apply, verify and go live on the official WhatsApp Business API with Defuser as your BSP — then layer agentic AI, broadcasts and a unified inbox on top.
The WhatsApp Business API is Meta's official platform for medium and large businesses to message customers at scale — far beyond what the free WhatsApp Business app allows. It has no chat interface of its own; instead you connect it through a Business Solution Provider (BSP) like Defuser, which gives you the inbox, automation, broadcasting and analytics on top.
With the API you can send four message types — Authentication (OTPs), Utility (order and account updates), Marketing (promotions) and Service (replies within a customer-care window) — to large audiences, with multiple agents, full automation and compliance baked in.
From application to your first message in three steps.
Start with Defuser as your Meta-Verified BSP. We walk you through Meta Business verification and display-name approval.
Use a new number or migrate your existing one. We provision the API and link it to your Defuser workspace.
Build flows with Talksy, set up broadcasts and open your unified inbox — then start messaging compliantly at scale.
Verification requirements, local adoption and Meta's per-conversation rates differ by market, so we publish dedicated guides for each. Start with WhatsApp Business API in India, the UAE or Pakistan — and we also cover Saudi Arabia, Brazil, Indonesia, Nigeria and Mexico, with more countries added regularly.
Whichever market you're in, you can see exact pricing for your country — including Meta's conversation fees — in our 30+ country pricing calculator before you commit.
Guided Meta Business verification and display-name approval so you go live without the usual back-and-forth.
Keep your existing WhatsApp number and move it onto the API without losing your identity.
Layer AI that answers, qualifies and converts directly on your API number.
Send marketing and utility templates to segments at scale, within Meta's rules.
Manage WhatsApp alongside Instagram, Messenger and TikTok with your whole team in one place.
Plans from free to $299/mo plus Meta fees — with a calculator so there are no surprises.
If you're outgrowing the free app — too many chats for one phone, a team that needs a shared inbox, or a need to broadcast and automate at scale — the API is your next step. It powers everything from WhatsApp marketing to automated notifications and full conversation management.
A BSP is a Meta-approved partner that gives you access to the WhatsApp Business API plus the software around it — inbox, automation, broadcasts and analytics. Defuser is a Meta-Verified BSP, so you get verified access and the platform in one place.
Most businesses get verified and start sending within a few days, depending on how quickly Meta Business verification and display-name approval complete. We guide you through every step to avoid delays.
Yes. You can migrate your current number onto the API with Defuser as your provider, or provision a fresh number — whichever suits your business.
Defuser plans start at $0 (Free Trial) and scale to $299/mo, plus Meta's per-conversation fees, which vary by country. Use our pricing calculator to estimate your real monthly cost for your market.
Authentication (OTPs and verification), Utility (order and account updates), Marketing (promotions and campaigns) and Service (replies to customers within the care window). Each has its own rules and Meta pricing.
Start free with a Meta-Verified BSP. We handle verification — you start messaging at scale.
Start for Free →