Meta Official WhatsApp Business API

WhatsApp Marketing Software & Broadcast Platform

Reach customers where they actually read — WhatsApp. Send segmented campaigns, automate follow-ups and let AI close the sale, all from one platform.

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What is WhatsApp marketing?

WhatsApp marketing is using the official WhatsApp Business API to promote products, share offers and nurture customers on the channel they check most. Because messages land in a personal inbox rather than a crowded promotions tab, WhatsApp campaigns typically see dramatically higher open and reply rates than email — turning a broadcast into a two-way conversation that actually sells.

Defuser makes that loop complete: send a marketing template to a segment, and when a customer replies, Talksy agentic AI answers, recommends and closes — so your campaigns don't just get opened, they convert.

How it works

How to run a WhatsApp marketing campaign

From list to revenue in three steps.

1

Build opt-in lists

Collect opt-ins through Comment to DM, Link in Bio, website widgets and forms — and segment contacts by behavior.

2

Create your campaign

Design an approved marketing template, personalize it, and schedule a broadcast to the right segment.

3

Convert the replies

When customers respond, Talksy and your unified inbox turn interest into orders — no lead left waiting.

Features

Everything you need for WhatsApp marketing

Segmented broadcasts

Send the right offer to the right audience with list segmentation, not one-size-fits-all blasts.

Marketing templates

Build and get Meta-approved marketing messages with media, buttons and personalization.

Smart scheduling

Plan campaigns ahead and send at the moment your audience is most likely to engage.

AI follow-up

Talksy replies to campaign responses instantly, answering questions and sending checkout links.

Email collection

Grow your owned lists with built-in opt-in capture across WhatsApp, Instagram and more.

Platform analytics

Track delivery, opens, replies and conversions to see what's actually driving revenue.

Use cases

What marketers send on WhatsApp

Flash sales & promosNew product launchesBack-in-stock alertsSeasonal campaignsLoyalty & VIP offersEvent invitationsRe-engagementNewsletter broadcasts

Why Defuser for WhatsApp marketing

Plenty of tools can blast a broadcast. Defuser closes the loop: agentic AI that converts replies, true multi-channel reach across WhatsApp, Instagram, Messenger and TikTok, and ban-safe compliance so your campaigns keep landing. Pair it with a WhatsApp newsletter for ongoing reach, or scale sends with our broadcast platform. See pricing up front with the cost calculator.

Start marketing on WhatsApp free →
FAQ

Frequently Asked Questions

Why is WhatsApp marketing more effective than email?

WhatsApp messages land in a personal inbox people check constantly, so they're typically opened and read far more often than email. And because customers can reply, a campaign becomes a real conversation that Talksy can turn into a sale.

Do I need customers to opt in before marketing to them?

Yes. Meta requires opt-in for marketing messages. Defuser helps you collect compliant opt-ins through Comment to DM, Link in Bio, website widgets and forms, so your lists stay healthy and your number stays safe.

Can I segment my audience for WhatsApp campaigns?

Yes. You can segment contacts by behavior, source and attributes, then send targeted broadcasts to each segment instead of one generic blast — which improves engagement and protects your sender quality.

Will my number get banned for sending campaigns?

Not when you follow the rules. Defuser runs on the official API with Meta-approved templates, opt-in management and quality safeguards built in to keep your number healthy as you scale.

How much does WhatsApp marketing cost?

Defuser plans run from $0 (Free Trial) to $299/mo, plus Meta's per-conversation fees for marketing messages, which vary by country. Estimate your spend with our pricing calculator before you launch.

TC
Written by Tabarak Ur Rehman ChaudhryFounder & CEO, Defuser AI · View profile
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