Free tool · estimate Meta fees
Estimate your real monthly WhatsApp cost: your Defuser plan plus Meta's per-conversation messaging fees. Adjust country, volume and rate.
Rates shown are approximate, illustrative Meta marketing-conversation prices for estimation only. Your exact per-conversation rate is set by Meta (it varies by category and country) and is shown live inside the Defuser app. Authentication, utility and service conversations are priced differently.
Your total cost has two parts: the Defuser plan ($0–$299/mo) and Meta's per-conversation fee. Meta charges per 24-hour conversation window, and the price depends on the conversation category — marketing, utility, authentication or service — and the customer's country. Marketing conversations cost the most; utility and service the least.
Because rates vary so widely between countries, this calculator gives a quick estimate. For exact, current rates see the live figures inside the Defuser app and our pricing page.
Marketing, utility, authentication and service are each priced differently by Meta.
Rates differ a lot — India is among the cheapest, the UK among the priciest.
You pay per conversation window, so more conversations means higher Meta fees.
A flat monthly fee for the platform, automation and unified inbox.
It's your platform plan plus Meta's per-conversation fee. Defuser plans run $0–$299/mo; Meta fees depend on category and country. Use the calculator above to estimate, and see live rates in-app.
No — the country rates shown are approximate and illustrative for estimation only. Meta sets the actual per-conversation prices, which change periodically and are shown live inside Defuser.
Meta bills per 24-hour window that starts when the first message in a category is delivered. All messages within that window and category are covered by one charge.
Meta offers free service conversations within a monthly allowance and free entry-point conversations from click-to-WhatsApp ads. Defuser shows what qualifies as you send.
No. Defuser passes Meta's messaging fees through transparently — you pay your plan plus Meta's actual rate.
Defuser shows live Meta rates as you build. Start free and see your real numbers.
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