Defuser's flagship feature
A follower comments a keyword on your post — Defuser instantly slides into their DMs with the link, code or answer they wanted. Capture every comment as a lead, automatically.
Comment-to-DM (also called comment automation) turns public post engagement into private conversations. You pick a keyword — say "LINK" or "GUIDE" — and whenever a follower comments that word on your Reel or post, Defuser automatically sends them a DM with the link, discount code, lead magnet or answer they asked for.
It's the highest-converting Instagram play there is: it rides the engagement of a viral post and converts comments into DMs, emails and sales while you sleep. Defuser's comment-to-DM is the flagship feature creators switch to us for — and it pairs with full DM automation so the conversation keeps going after the first message.
Set it up once, run it on every post.
Tell Defuser which word to watch for — like 'LINK', 'PRICE' or 'GUIDE' — on a specific post or all posts.
Set the message that sends automatically: a link, a code, a freebie, or a full Talksy conversation flow.
Add a 'comment LINK below' call-to-action to your caption. Every comment triggers an instant DM — and a captured lead.
Watch for any word or phrase on a single post or across your whole account.
The DM fires in seconds while the follower is still engaged with your post.
Optionally reply to the public comment too, so others see the action and join in.
Ask for and capture an email inside the DM to grow your list, not just deliver a link.
Don't stop at one message — hand off to agentic AI that answers and sells.
Auto-hide spam and negative comments to keep your post clean.
The exact play creators come to us for — done better.
| Capability | Defuser AI | ManyChat |
|---|---|---|
| Keyword comment-to-DM | ✓ | ✓ |
| Agentic AI follow-up after the DM | Yes — Talksy | Add-on / limited |
| Email capture inside the DM | ✓ | ✓ |
| Same automation across WhatsApp, IG, Messenger & TikTok | ✓ | — limited |
| Transparent Meta per-conversation pricing | ✓ | — limited |
| Migration from ManyChat supported | ✓ | — limited |
If you already run comment-to-DM on another tool, moving to Defuser is straightforward — migration is supported. You keep the play you love and gain agentic follow-up, true multi-channel reach including TikTok, and honest pricing. See the full ManyChat alternative breakdown.
You choose a keyword. When a follower comments that word on your post or Reel, Defuser automatically sends them a DM with your link, code or message — instantly and 24/7.
No. Defuser uses the official Instagram API as a Meta-Verified provider, and comment-to-DM is a supported, compliant automation when done through an approved partner.
Yes. You can set unique keywords per post or run one keyword across your whole account, with a different DM for each campaign.
Yes. Defuser can ask for and store an email inside the DM, so each comment grows your list — then hand off to Talksy to keep selling.
Yes — migration is supported. Most creators rebuild their flows in minutes and gain agentic follow-up. See our ManyChat alternative page.
Start free — no code, no credit card. Set a keyword, write a DM, and let Defuser capture every commenter.
Start for Free →
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