Automated order and shipping updates on WhatsApp cut WISMO support tickets and keep customers calm. Here is how to set them up.
Link your e-commerce platform so order, fulfillment, and tracking events can trigger messages.
Build Utility-category templates for confirmed, shipped, out-for-delivery, and delivered statuses.
Connect each order status change to the matching template so updates send automatically.
Add the courier tracking link and order details so customers can self-serve their status.
Allow questions on each update and route them to a bot or agent for changes and exceptions.
Order and shipping notifications use the Utility category, which is for transaction-related, non-promotional messages tied to an existing order.
Yes. Proactive updates answer the common where-is-my-order question before customers ask, which lowers inbound tickets and calls.
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