Guide
The free WhatsApp Business app is the starting point for small businesses. Here is how to set it up and understand when to graduate to the API.
Install the WhatsApp Business app and register with a business number that is not on personal WhatsApp.
Add your name, category, description, address, hours, and website so customers trust you.
Turn on the built-in greeting and away messages so contacts get an instant reply.
Save quick replies for common answers and use labels to organize chats and customers.
Add products to the in-app catalog so customers can browse what you sell.
When you need multiple agents, broadcasts at scale, or integrations, move to the WhatsApp Business API.
The app is a free, single-device tool for small teams. The API powers multi-agent inboxes, large broadcasts, chatbots, and integrations for growing businesses.
Yes, the app itself is free to download and use. The API has Meta conversation fees plus a provider's platform plan.
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