Guide
Meta charges for WhatsApp by conversation category, not per message, and rates vary by country. Here is how the pricing model works so you can budget accurately.
Charges fall into Authentication, Utility, Marketing, and Service categories, each with its own pricing logic.
Meta bills per 24-hour conversation window rather than per individual message, so multiple messages in that window can fall under one charge.
Prices differ widely by recipient country. Use a pricing calculator to estimate costs for the markets you message.
Conversations started from certain entry points, like click-to-WhatsApp ads, can be free for a window, lowering effective cost.
Your total cost is Meta's per-conversation fees plus your provider's platform plan. Add both when budgeting.
Meta bills per conversation, defined as a 24-hour window in a category, not per individual message sent within that window.
Meta sets conversation rates per market, so the same category can cost very different amounts depending on the recipient's country.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER