Glossary
A way to send one message to many WhatsApp recipients at once, each receiving it as an individual chat.
A broadcast is the delivery of a single message to many recipients simultaneously. Unlike a group, each person receives the message privately in their own one-to-one chat and can reply without anyone else seeing it. In the WhatsApp Business app, broadcast lists are capped to small audiences; through the API, broadcasts scale to large, segmented audiences using approved templates.
API broadcasts require message templates and proper opt-in, and they count toward conversation pricing. Recipients who reply open a service window, turning a one-to-many campaign into many one-to-one conversations.
Effective broadcasts depend on good segmentation and personalization so each recipient receives relevant content, which protects quality ratings.
Broadcasts reach your whole opted-in audience with personal, private messages that achieve far higher open and reply rates than email or SMS.
Defuser AI runs segmented Broadcasts with personalization and opt-in tracking, then captures every reply in the unified inbox on your WhatsApp Business API.
A way to send one message to many WhatsApp recipients at once, each receiving it as an individual chat.
Broadcasts reach your whole opted-in audience with personal, private messages that achieve far higher open and reply rates than email or SMS.
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