Glossary
A template for promotions, offers, and re-engagement — the category for proactive selling on WhatsApp.
A marketing template is a WhatsApp message template in the Marketing category, used for any promotional or relationship-building content. This includes product launches, sales and discounts, abandoned-cart nudges, newsletters, event invitations, and re-engagement campaigns.
Marketing templates require explicit opt-in and are the most carefully governed category, because irrelevant promotions are the leading cause of blocks and quality drops. They are also the highest-priced conversation category under Meta's pricing.
Used well — with segmentation, personalization, and respect for opt-out — marketing templates drive sales at conversion and engagement rates that typically exceed email and SMS.
Marketing templates are how you proactively drive sales on WhatsApp, but they demand strong opt-in and relevance to stay compliant and effective.
Defuser AI builds and sends marketing templates as targeted Broadcasts with opt-in and opt-out handling baked in on your WhatsApp Business API.
A template for promotions, offers, and re-engagement — the category for proactive selling on WhatsApp.
Marketing templates are how you proactively drive sales on WhatsApp, but they demand strong opt-in and relevance to stay compliant and effective.
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