Glossary
The percentage of recipients who click a link in a message or ad.
Click-through rate (CTR) measures how many people clicked a link out of those who saw it, shown as a percentage. It gauges how compelling and relevant a message, button, or ad is at prompting action.
A high CTR signals that the content resonated and the call-to-action was clear. A low CTR points to weak messaging, poor targeting, or an unconvincing offer.
In chat campaigns, CTR is a key engagement metric alongside open and reply rates.
CTR shows whether your message is compelling enough to make people act, guiding what to improve.
Defuser AI's Platform Analytics tracks clicks and engagement across campaigns — see WhatsApp broadcast.
The percentage of recipients who click a link in a message or ad.
CTR shows whether your message is compelling enough to make people act, guiding what to improve.
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