Glossary
The percentage of people who complete a desired action out of those who could.
Conversion rate is a core metric: the number of people who took a target action divided by the total who had the opportunity, expressed as a percentage. The action could be a purchase, a sign-up, a booking, or a reply.
It is the clearest single measure of how effectively a touchpoint turns interest into outcome. Comparing conversion rates across channels and campaigns shows what's working.
Chat-based interactions often show strong conversion rates because they're personal, immediate, and remove friction.
Conversion rate is the clearest signal of whether your messaging and journey actually drive action.
Defuser AI's instant, conversational responses help lift conversion rates — see conversational commerce.
The percentage of people who complete a desired action out of those who could.
Conversion rate is the clearest signal of whether your messaging and journey actually drive action.
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