Glossary
The staged journey a prospect moves through from awareness to purchase and beyond.
A marketing funnel is a model of the customer journey, usually split into stages: awareness, interest, consideration, and conversion, sometimes followed by retention and advocacy. It is called a funnel because the audience narrows at each stage.
Mapping the funnel helps a business deliver the right message at the right stage — educational content at the top, proof and offers near the bottom. Different tactics suit different stages.
Tracking how prospects move (and drop) between stages reveals where to focus improvement.
Understanding the funnel lets you match messaging to each stage and fix the leaks that lose prospects.
Defuser AI automates touches across every funnel stage in chat — see WhatsApp marketing.
The staged journey a prospect moves through from awareness to purchase and beyond.
Understanding the funnel lets you match messaging to each stage and fix the leaks that lose prospects.
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