Glossary
The awareness stage where you reach new audiences who don't yet know your brand.
Top of funnel (TOFU) is the earliest stage of the marketing funnel, focused on building awareness among people who may not know the brand or even recognise their problem yet. The goal is reach and attention, not an immediate sale.
TOFU tactics include social content, educational posts, ads, and engagement that draws people in. Comment-to-DM and story automations are powerful here because they convert passive viewers into captured contacts.
Measuring TOFU success means looking at reach, engagement, and new leads captured rather than direct revenue.
A healthy top of funnel feeds the entire pipeline; without new awareness, growth eventually stalls.
Defuser AI captures top-of-funnel audiences from social into chat via Comment-to-DM — see Instagram Comment-to-DM.
The awareness stage where you reach new audiences who don't yet know your brand.
A healthy top of funnel feeds the entire pipeline; without new awareness, growth eventually stalls.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER