Glossary
Automation that turns a comment on a social post into a direct message conversation.
Comment-to-DM is an automation pattern where a person commenting on an Instagram or Facebook post — often with a specific keyword — is automatically sent a direct message. This converts public engagement on a post into a private, one-to-one conversation the business can continue.
It is widely used in social marketing: a post invites people to comment a word to receive a link, discount, guide, or product details, and the automation delivers it instantly via DM. The DM then opens the door to qualification, sales, or capturing contact details.
Comment-to-DM scales lead capture from organic and paid social content without manual replies to every comment.
Comment-to-DM converts public post engagement into private conversations and leads automatically, scaling social content into a sales channel.
Defuser AI's Comment-to-DM turns Instagram and Facebook comments into automated DM conversations, alongside your WhatsApp Business API channels.
Automation that turns a comment on a social post into a direct message conversation.
Comment-to-DM converts public post engagement into private conversations and leads automatically, scaling social content into a sales channel.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER