Glossary
Meta ads on Facebook and Instagram that open a WhatsApp chat with your business when tapped.
Click-to-WhatsApp Ads (CTWA) are a Meta advertising format where the call to action opens a WhatsApp conversation instead of sending the user to a landing page. They run across Facebook, Instagram, and the wider Meta ad network and are managed in Ads Manager.
When a person taps the ad, WhatsApp opens with a pre-filled greeting or a prompt, instantly connecting them to your business. This shortens the path from interest to conversation and captures the lead's phone number through their reply, opening a 24-hour service window.
CTWA campaigns can be optimized for conversation volume and paired with automation so every click is greeted instantly, qualified, and routed without manual effort.
CTWA turns ad spend directly into live conversations, capturing intent at its peak and giving you a contactable lead instead of an anonymous click.
Defuser AI greets and qualifies every CTWA lead automatically with Talksy, its agentic AI chatbot — connect it to your WhatsApp Business API number in minutes.
Meta ads on Facebook and Instagram that open a WhatsApp chat with your business when tapped.
CTWA turns ad spend directly into live conversations, capturing intent at its peak and giving you a contactable lead instead of an anonymous click.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
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