Glossary
Automatically asking questions in chat to score and sort incoming leads before handoff.
Lead qualification is the process of determining which inquiries are worth a sales team's time by gathering key information up front. In WhatsApp automation, a bot or flow asks qualifying questions — budget, need, timeline, location — and uses the answers to score, tag, and route the lead.
This means sales agents spend time on prospects most likely to convert, while unqualified or early-stage leads are nurtured automatically. Qualification can use interactive buttons, lists, or Flows to collect structured answers quickly and reliably.
Automating qualification on a high-engagement channel like WhatsApp captures and sorts leads at the moment of interest, before they go cold.
Automated qualification ensures sales focuses on the best leads, increasing conversion while no inquiry goes unanswered.
Defuser AI qualifies leads in chat with Talksy and Flows, then routes hot ones to your team via the unified inbox on your WhatsApp Business API.
Automatically asking questions in chat to score and sort incoming leads before handoff.
Automated qualification ensures sales focuses on the best leads, increasing conversion while no inquiry goes unanswered.
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