Glossary
Meta's framework for building structured, app-like forms and screens inside a WhatsApp chat.
WhatsApp Flows is a Meta feature that lets businesses create guided, multi-screen experiences directly within a WhatsApp conversation. Instead of a back-and-forth of plain messages, a Flow presents structured screens with inputs like dropdowns, date pickers, text fields, and selection lists.
Flows are ideal for tasks that need several pieces of information at once — appointment booking, lead qualification, surveys, sign-ups, and product configuration — because users complete a form-like experience without leaving the chat. The collected data is sent back to the business for processing.
This reduces drop-off compared to long message threads and makes complex interactions feel as smooth as using a mobile app.
Flows turn messy multi-question chats into clean app-like forms, dramatically improving completion rates for bookings, sign-ups, and qualification.
Defuser AI's no-code Custom Flow Builder lets you design WhatsApp Flows visually and connect them to your data — no developers, all on the WhatsApp Business API.
Meta's framework for building structured, app-like forms and screens inside a WhatsApp chat.
Flows turn messy multi-question chats into clean app-like forms, dramatically improving completion rates for bookings, sign-ups, and qualification.
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