Glossary
WhatsApp messages with tappable elements like buttons and lists that simplify customer replies.
Interactive messages are WhatsApp messages that include structured, tappable components instead of asking customers to type free text. They include reply buttons, call-to-action buttons, list messages, and product messages, all rendered natively inside the chat.
By giving customers clear options to tap, interactive messages reduce friction, prevent misunderstood replies, and guide conversations toward a goal — choosing a product, booking a slot, or confirming an order. They make automated chats feel intuitive and app-like.
Interactive components can be used in both session messages and certain templates, and they significantly improve completion and response rates compared to plain text prompts.
Tappable options remove typing friction and guesswork, lifting response and completion rates in any automated WhatsApp flow.
Defuser AI builds interactive messages with buttons, lists, and CTAs in its no-code flow builder on your WhatsApp Business API.
WhatsApp messages with tappable elements like buttons and lists that simplify customer replies.
Tappable options remove typing friction and guesswork, lifting response and completion rates in any automated WhatsApp flow.
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