Glossary
Buttons in a WhatsApp message that open a website link or start a phone call when tapped.
Call-to-action URL buttons are interactive buttons that perform an action outside the chat when tapped — most commonly opening a web URL, and in some cases dialing a phone number. Unlike quick reply buttons, they do not send a reply back to the business; they send the customer somewhere.
They are used to drive customers to a checkout page, a booking link, a tracking page, a form, or an app. A message can pair CTA buttons with quick replies to offer both an external action and an in-chat response.
CTA URL buttons bridge the conversation to your wider funnel, turning a WhatsApp message into a click-through to deeper engagement.
CTA buttons turn messages into clean click-throughs to checkout, booking, or tracking pages, connecting chat to your funnel.
Defuser AI lets you attach CTA URL buttons to templates and flows to drive customers to checkout or booking from your WhatsApp Business API.
Buttons in a WhatsApp message that open a website link or start a phone call when tapped.
CTA buttons turn messages into clean click-throughs to checkout, booking, or tracking pages, connecting chat to your funnel.
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