Glossary
The process of attracting and capturing potential customers' interest and contact details.
Lead generation is the work of identifying and capturing people who might become customers. It spans attracting attention, sparking interest, and collecting contact details or starting a conversation that can be nurtured.
In conversational channels, lead generation often means turning ad clicks, comments, and DMs into captured contacts and qualified conversations. The chat itself becomes the form.
The goal is a steady pipeline of interested prospects that sales or automation can move toward a purchase.
A reliable flow of new leads is the top of every sales funnel and the foundation of growth.
Defuser AI captures leads from ads, comments and DMs into qualified conversations — see lead generation.
The process of attracting and capturing potential customers' interest and contact details.
A reliable flow of new leads is the top of every sales funnel and the foundation of growth.
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