Glossary
Selling products directly through social media platforms and interactions.
Social commerce is the use of social media — Instagram, Facebook, TikTok — as a sales channel, where discovery, engagement, and often purchase all happen within the platform. It turns content and community into a storefront.
It includes shoppable posts, in-app checkout, influencer-driven sales, and DM-based selling. The defining feature is that the social experience and the buying experience are intertwined.
Automation amplifies social commerce by converting comments, story replies, and DMs into guided buying conversations at scale.
Social commerce shortens the path from discovery to purchase, capturing buyers in the moment they're inspired.
Defuser AI converts Instagram and TikTok engagement into sales conversations — see Instagram automation.
Selling products directly through social media platforms and interactions.
Social commerce shortens the path from discovery to purchase, capturing buyers in the moment they're inspired.
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