Glossary
Buying and selling that happens through chat and messaging conversations.
Conversational commerce is the practice of conducting the whole buying journey — discovery, questions, recommendations, checkout, and support — inside a chat conversation. It blends commerce with the natural back-and-forth of messaging apps.
Rather than sending shoppers to a static website, conversational commerce meets them where they already chat: WhatsApp, Instagram, Messenger. A customer can ask about a product and complete a purchase in the same thread.
It thrives because chat is personal, fast, and trusted, especially in markets where messaging apps are the primary way people communicate with businesses.
Selling inside chat removes the friction of jumping to a website, lifting conversion and building closer customer relationships.
Defuser AI powers conversational commerce across chat channels with native Shopify — see conversational commerce.
Buying and selling that happens through chat and messaging conversations.
Selling inside chat removes the friction of jumping to a website, lifting conversion and building closer customer relationships.
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