Glossary
The structured collection of items a business lists to showcase and sell across Meta channels.
A product catalog is a structured list of a business's products or services, including details like names, descriptions, prices, images, and identifiers, managed in Meta Commerce Manager. It is the source that powers WhatsApp catalogs, Instagram Shopping, and dynamic ads.
One well-maintained catalog can feed multiple surfaces: customers can browse it in a WhatsApp chat, see it on Instagram, and be retargeted with relevant items in ads. Catalogs can be created manually, via spreadsheet, or synced from an ecommerce platform so inventory and prices stay current.
For commerce-led messaging, a clean, connected catalog is the backbone of showing the right products in conversation.
One connected catalog powers product messages, Instagram Shopping, and ads at once, keeping what you sell consistent everywhere.
Defuser AI ties your product catalog to chat through native Shopify sync, showing live products and inventory on your WhatsApp Business API.
The structured collection of items a business lists to showcase and sell across Meta channels.
One connected catalog powers product messages, Instagram Shopping, and ads at once, keeping what you sell consistent everywhere.
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