Glossary
Selling products and completing purchases through WhatsApp using catalogs, carts, and payments.
WhatsApp commerce is the practice of conducting sales within WhatsApp, combining catalogs, product messages, cart messages, and in some markets in-chat payments. It lets customers discover products, ask questions, and place orders without leaving the conversation.
The channel suits businesses of all sizes: small sellers can run a storefront via the catalog, while larger brands integrate WhatsApp with their ecommerce platform for live inventory, order tracking, and cart recovery. Conversational selling tends to convert well because customers get instant, personalized help at the moment of intent.
Meta continues expanding commerce capabilities, making WhatsApp a growing channel for direct, conversational shopping.
WhatsApp commerce lets customers discover and buy in one conversation, converting interest into sales at the moment of intent.
Defuser AI powers WhatsApp commerce with native Shopify cart recovery, order tracking, and live inventory on your WhatsApp Business API.
Selling products and completing purchases through WhatsApp using catalogs, carts, and payments.
WhatsApp commerce lets customers discover and buy in one conversation, converting interest into sales at the moment of intent.
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