Glossary
A built-in storefront of products a business can showcase and share inside WhatsApp.
A WhatsApp Catalog is a collection of products or services hosted within WhatsApp that a business can display to customers. Each item can include a name, image, price, description, and a product link, and the catalog is connected to the business's Meta commerce setup.
Customers can browse the catalog inside the chat, ask about items, and add products to a cart message. This lets a sale progress from discovery to order intent without leaving the conversation. Catalogs can be managed through the WhatsApp Business app, Commerce Manager, or the API.
For businesses without a full website, the catalog acts as a lightweight storefront; for those with one, it complements the main store inside the messaging channel.
Catalogs let customers browse and buy inside the chat, shortening the path to purchase and turning conversations into commerce.
Defuser AI surfaces catalog products in chat and, with native Shopify, syncs live inventory and order tracking through your WhatsApp Business API conversations.
A built-in storefront of products a business can showcase and share inside WhatsApp.
Catalogs let customers browse and buy inside the chat, shortening the path to purchase and turning conversations into commerce.
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