Glossary
The ability to send and receive payments directly inside a WhatsApp conversation in supported markets.
WhatsApp Payments is Meta's capability allowing customers to pay businesses without leaving the chat, available in select markets where Meta has launched it with local payment partners. Depending on the region, it can use local rails such as UPI, or integrate payment providers to present a pay option in the conversation.
Bringing payment into the chat compresses the buying journey: a customer can discover a product in the catalog, ask questions, and complete payment in one continuous thread. This reduces drop-off that occurs when customers are sent to external checkout pages.
Availability, supported methods, and exact flows vary by country, so businesses should confirm what is supported in their market.
In-chat payment removes the biggest drop-off point — the jump to an external checkout — letting customers buy in the same thread they browse.
Defuser AI pairs catalog and order automation with native Shopify checkout flows so customers move from chat to purchase smoothly on your WhatsApp Business API.
The ability to send and receive payments directly inside a WhatsApp conversation in supported markets.
In-chat payment removes the biggest drop-off point — the jump to an external checkout — letting customers buy in the same thread they browse.
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