Glossary
Interactive messages that showcase one or several catalog items directly in a WhatsApp chat.
Single product messages and multi-product messages are interactive WhatsApp message types that display items from a business's catalog inside the conversation. A single product message highlights one item with its image, price, and details; a multi-product message presents several items grouped into sections.
Customers can tap to view product details and add items to a cart message, moving toward an order without leaving the chat. These messages turn a conversation into a browsable storefront, ideal for recommendations, promotions, and answering "what do you have?" questions.
They depend on a connected catalog and are a core building block of WhatsApp commerce.
Product messages let you show and sell items right in the chat, turning a conversation into a shoppable, add-to-cart experience.
Defuser AI surfaces catalog items as product messages and syncs them with Shopify inventory on your WhatsApp Business API.
Interactive messages that showcase one or several catalog items directly in a WhatsApp chat.
Product messages let you show and sell items right in the chat, turning a conversation into a shoppable, add-to-cart experience.
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