Glossary
Automated WhatsApp reminders that bring back shoppers who left items in their cart.
Abandoned cart recovery is the automated practice of messaging shoppers who added items to a cart but did not complete checkout, nudging them to finish the purchase. On WhatsApp, these reminders are sent as utility or marketing messages, often with the cart contents and a direct link back to checkout.
Because WhatsApp messages are seen quickly and feel personal, cart recovery on this channel typically outperforms email reminders. A timely, well-written reminder — sometimes with a small incentive — recovers revenue that would otherwise be lost.
It is one of the highest-ROI automations for ecommerce, turning near-misses into completed sales with minimal effort.
Cart recovery on WhatsApp reclaims revenue that email often misses, since messages are read fast and link straight back to checkout.
Defuser AI's native Shopify integration triggers automated cart recovery messages on your WhatsApp Business API the moment a checkout is abandoned.
Automated WhatsApp reminders that bring back shoppers who left items in their cart.
Cart recovery on WhatsApp reclaims revenue that email often misses, since messages are read fast and link straight back to checkout.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER