Glossary
Automated WhatsApp messages that confirm an order and keep customers updated through delivery.
Order confirmation and tracking automations send customers timely updates about their purchases on WhatsApp — confirming the order, sharing shipping status, providing tracking links, and notifying on delivery. These are typically utility-category messages because they relate directly to a transaction the customer made.
Delivering these updates on WhatsApp, where they are read almost immediately, reduces "where is my order?" support tickets and reassures customers. Each update can also invite a reply, opening a service window for any questions.
Combined with a connected store, these automations run on their own from purchase to delivery, improving experience while cutting support load.
Proactive order and tracking updates on WhatsApp cut support tickets and reassure customers exactly when they want information.
Defuser AI sends order confirmation and tracking updates automatically using native Shopify data on your WhatsApp Business API.
Automated WhatsApp messages that confirm an order and keep customers updated through delivery.
Proactive order and tracking updates on WhatsApp cut support tickets and reassure customers exactly when they want information.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER