Glossary
The delivery state of a WhatsApp message: sent, delivered, read, or failed.
Message status describes the lifecycle state of an outbound WhatsApp message as it moves toward the recipient. The common states are sent (accepted by WhatsApp), delivered (reached the recipient's device), read (opened by the recipient), and failed (could not be delivered). These statuses are pushed to your system through webhooks.
Tracking status lets businesses confirm receipt, measure read rates, identify failed sends, and trigger follow-ups. For example, a message that is delivered but unread for hours might prompt a reminder, while a failed message might indicate an invalid number or a closed window.
Status data is the basis of WhatsApp campaign analytics and reliable, responsive automation.
Knowing whether a message was delivered, read, or failed lets you measure performance and trigger smart follow-ups automatically.
Defuser AI surfaces message status in Platform Analytics and uses it to power follow-up automations across your WhatsApp Business API sends.
The delivery state of a WhatsApp message: sent, delivered, read, or failed.
Knowing whether a message was delivered, read, or failed lets you measure performance and trigger smart follow-ups automatically.
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