Glossary
The share of sent WhatsApp messages that successfully reach recipients' devices.
Delivery rate is the proportion of messages a business sends that are successfully delivered to recipients, as reported by message status events. A message can be sent but fail to deliver for reasons such as an invalid number, the recipient not having WhatsApp, a closed messaging window, or a paused template.
High delivery rates indicate clean contact lists, valid numbers, and healthy templates and numbers. Low delivery rates point to data quality problems or compliance issues that need attention.
Tracking delivery rate, alongside read rate and reply rate, is fundamental to measuring and improving WhatsApp campaign performance.
Delivery rate reveals list and account health at a glance — a dip signals data or compliance problems worth fixing before they spread.
Defuser AI reports delivery, read, and reply rates in Platform Analytics so you can keep lists clean on your WhatsApp Business API.
The share of sent WhatsApp messages that successfully reach recipients' devices.
Delivery rate reveals list and account health at a glance — a dip signals data or compliance problems worth fixing before they spread.
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