Glossary
The signal indicating a recipient has opened and read a WhatsApp message.
Read receipts are the indicator that a recipient has opened a message — represented by blue ticks in the WhatsApp interface and a "read" status event through the API. For businesses, read events are delivered via webhooks and feed into analytics.
Read receipts let businesses measure true open rates, far more precisely than email, where opens are estimated. They help identify highly engaged contacts, time follow-ups, and judge which content resonates.
Recipients on personal WhatsApp can disable read receipts for their own chats, but business message read status is generally reported to help businesses understand engagement.
Read receipts give you precise open data, letting you measure real engagement and time follow-ups to people who have actually seen your message.
Defuser AI tracks read receipts in Platform Analytics so you can see true open rates and re-engage readers on your WhatsApp Business API.
The signal indicating a recipient has opened and read a WhatsApp message.
Read receipts give you precise open data, letting you measure real engagement and time follow-ups to people who have actually seen your message.
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