Glossary
Automated follow-up that brings back shoppers who added items but didn't complete checkout.
Cart recovery is the practice of reminding and incentivising shoppers who left items in their cart without buying. Carts get abandoned for many reasons — distraction, hesitation, surprise costs — and a well-timed nudge recovers a meaningful share of them.
Recovery messages work best on high-visibility channels like WhatsApp, where open rates dwarf email. A reminder with the product image, a question, or a small incentive often closes the sale.
Automation makes recovery reliable: the message fires at the optimal time for every abandoned cart, with no manual effort.
Abandoned carts represent ready-to-buy demand; recovering even a fraction directly lifts revenue.
Defuser AI auto-recovers abandoned carts on WhatsApp using Shopify data — see WhatsApp abandoned cart recovery.
Automated follow-up that brings back shoppers who added items but didn't complete checkout.
Abandoned carts represent ready-to-buy demand; recovering even a fraction directly lifts revenue.
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