Glossary
Showing follow-up messages or ads to people who already engaged but didn't convert.
Retargeting (or remarketing) is the practice of reaching people who have already interacted with a brand — visited a page, viewed a product, abandoned a cart — but didn't complete an action. Because they've shown interest, they convert at higher rates than cold audiences.
Traditionally done with display ads, retargeting now extends into messaging: following up an abandoned cart on WhatsApp, or re-engaging a lead who went quiet. The follow-up is precise because it's based on known behaviour.
Effective retargeting is timely and relevant, reminding without nagging.
Retargeting focuses spend on people already interested, delivering higher conversion at lower cost.
Defuser AI follows up engaged-but-unconverted contacts in chat — see WhatsApp marketing.
Showing follow-up messages or ads to people who already engaged but didn't convert.
Retargeting focuses spend on people already interested, delivering higher conversion at lower cost.
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