Glossary
A targeted effort to reconnect with inactive or lapsed contacts and bring them back.
A re-engagement campaign reaches out to contacts who have gone quiet — no opens, clicks, or purchases for a while — to rekindle their interest. It typically uses a compelling offer, a reminder of value, or a 'we miss you' message.
Re-engaging dormant contacts is efficient because they already know the brand. A small win-back rate recovers customers who would otherwise be lost entirely.
These campaigns also clean the list: contacts who stay unresponsive can be sunset to protect deliverability.
Reactivating lapsed contacts recovers revenue from an audience you already paid to acquire.
Defuser AI triggers re-engagement flows for inactive contacts automatically — see WhatsApp marketing.
A targeted effort to reconnect with inactive or lapsed contacts and bring them back.
Reactivating lapsed contacts recovers revenue from an audience you already paid to acquire.
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