Glossary
Dividing customers into groups based on shared traits to target each with relevant messaging.
Customer segmentation is the practice of grouping an audience by shared characteristics — demographics, behaviour, purchase history, interests, or lifecycle stage. Each segment can then receive messaging tailored to its needs.
Segmentation is the opposite of one-size-fits-all blasting. A new lead, a loyal repeat buyer, and a lapsed customer each deserve a different message, and segmentation makes that possible at scale.
The more precise the segments, the more relevant the communication, which lifts engagement and reduces opt-outs.
Segmentation makes every message more relevant, raising conversion and protecting your sender reputation.
Defuser AI segments contacts by tags and behaviour for targeted broadcasts — see WhatsApp broadcast.
Dividing customers into groups based on shared traits to target each with relevant messaging.
Segmentation makes every message more relevant, raising conversion and protecting your sender reputation.
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