Glossary
The total revenue a business can expect from a customer over the whole relationship.
Customer lifetime value (CLV or LTV) estimates the total profit a business earns from a single customer across their entire relationship, not just one purchase. It accounts for repeat purchases, frequency, and how long they stay.
CLV reframes marketing from chasing one-off sales to building lasting relationships. A business that knows its CLV can spend confidently to acquire and retain customers because it understands their long-term worth.
Retention, personalization, and great service all raise CLV by keeping customers buying for longer.
Knowing CLV tells you how much you can invest to acquire and keep customers profitably.
Defuser AI raises CLV with retention flows, re-engagement and personalised service — see WhatsApp marketing.
The total revenue a business can expect from a customer over the whole relationship.
Knowing CLV tells you how much you can invest to acquire and keep customers profitably.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER