Glossary
The average amount a customer spends per order, a key e-commerce metric.
Average order value (AOV) is the mean amount spent each time a customer places an order, calculated by dividing total revenue by the number of orders. It is a core metric for measuring how much each transaction is worth.
Raising AOV — through upsells, cross-sells, bundles, and free-shipping thresholds — increases revenue without needing more customers. Even small AOV gains compound across many orders.
AOV is closely watched alongside conversion rate and customer lifetime value to understand overall store health.
Increasing AOV grows revenue from your existing traffic, often the cheapest way to scale.
Defuser AI lifts AOV with in-chat upsells and bundle suggestions — see conversational commerce.
The average amount a customer spends per order, a key e-commerce metric.
Increasing AOV grows revenue from your existing traffic, often the cheapest way to scale.
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