Glossary
Encouraging a customer to buy a higher-value version of what they're considering.
Upselling is the technique of offering a customer a premium, upgraded, or larger version of a product they're already interested in. The classic example is suggesting the bigger size or the pro tier at the point of purchase.
Done well, upselling adds genuine value for the customer while increasing order value for the business. The key is relevance and timing — the upgrade must clearly benefit the buyer.
In chat, upsells feel natural because they arrive as a helpful suggestion within the conversation.
Upselling increases revenue per customer by guiding them to a better-fit, higher-value option.
Defuser AI suggests upgrades at the right moment in chat flows — see conversational commerce.
Encouraging a customer to buy a higher-value version of what they're considering.
Upselling increases revenue per customer by guiding them to a better-fit, higher-value option.
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