Glossary
Suggesting relevant products to a customer based on their needs, behaviour, or history.
A product recommendation surfaces the items a customer is most likely to want, based on signals like what they've asked about, browsed, or bought before. In chat, recommendations come as a natural part of the conversation.
Good recommendations help customers find the right product faster and feel understood, while lifting average order value through relevant suggestions. They power upsell and cross-sell.
Recommendation logic can be rule-based (if they bought X, suggest Y) or AI-driven from behavioural patterns.
Relevant recommendations help customers buy faster and increase the value of each order.
Defuser AI recommends products in chat using your catalog and customer data — see conversational commerce.
Suggesting relevant products to a customer based on their needs, behaviour, or history.
Relevant recommendations help customers buy faster and increase the value of each order.
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