Glossary
Tailoring messages and offers to an individual based on their data and behaviour.
Personalization is the practice of adapting communication to the specific person receiving it — their name, past purchases, location, language, and behaviour. It ranges from simple merge tags to dynamic content that changes per recipient.
People respond to messages that feel made for them. Personalization lifts open, click, and conversion rates because it cuts through generic noise with relevance.
In chat, personalization is especially powerful because the medium is already one-to-one and conversational by nature.
Personalized messages feel relevant rather than spammy, which directly lifts engagement and sales.
Defuser AI personalises chats with contact data and purchase history — see WhatsApp marketing.
Tailoring messages and offers to an individual based on their data and behaviour.
Personalized messages feel relevant rather than spammy, which directly lifts engagement and sales.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER