Glossary
Message content that changes automatically based on the recipient's data or behaviour.
Dynamic content is content that adapts per recipient using variables and rules. The same campaign can show different products, names, prices, or offers depending on who receives it, without building separate versions by hand.
It can be as simple as inserting a first name or as advanced as recommending products based on browsing history. The system fills in the right content at send time.
Dynamic content is how personalization scales — one template, many tailored experiences.
Dynamic content lets one campaign feel personal to thousands of recipients, scaling relevance efficiently.
Defuser AI inserts dynamic variables into chat flows and broadcasts — see WhatsApp marketing.
Message content that changes automatically based on the recipient's data or behaviour.
Dynamic content lets one campaign feel personal to thousands of recipients, scaling relevance efficiently.
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