Glossary
Labelling contacts with keywords to organise, segment, and trigger automations.
Tagging is the practice of attaching descriptive labels to contacts based on their actions, interests, or attributes — for example 'VIP', 'abandoned-cart', or 'interested-in-pricing'. Tags make a contact list searchable and actionable.
Tags power segmentation and automation: you can broadcast to everyone with a given tag, or trigger a flow when a tag is added. They build a living profile of each contact over time.
A consistent tagging strategy keeps data clean and unlocks precise, relevant marketing.
Tags turn a flat contact list into a rich, segmentable database that drives targeted automation.
Defuser AI auto-tags contacts based on their actions to power segments and flows — see WhatsApp CRM.
Labelling contacts with keywords to organise, segment, and trigger automations.
Tags turn a flat contact list into a rich, segmentable database that drives targeted automation.
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