Glossary
A sequence of automated steps triggered by an event to complete a task without manual work.
An automation workflow is a defined series of steps that runs automatically when a trigger fires. A trigger might be a new message, an abandoned cart, a form submission, or a date. The steps that follow can send messages, update records, tag contacts, or call other tools.
Workflows turn repetitive manual processes into reliable background automation. Instead of someone remembering to follow up, the workflow does it consistently every time.
Robust workflows include conditions (so different contacts get different paths), delays (so timing feels natural), and exit rules (so people leave once they convert).
Workflows do repetitive follow-up and routing automatically, so nothing slips and the team scales without more headcount.
Defuser AI runs automation workflows across chat channels, triggered by customer actions — see WhatsApp automation.
A sequence of automated steps triggered by an event to complete a task without manual work.
Workflows do repetitive follow-up and routing automatically, so nothing slips and the team scales without more headcount.
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