Glossary
The mapped path of steps, questions, and branches a chatbot follows during a conversation.
A conversation flow is the designed journey a user takes through an automated chat. It defines the opening message, the questions asked, the branches based on answers, and the actions triggered at each step.
Well-designed flows feel natural and short, guiding users to an outcome — a booking, a purchase, a resolved query — with the fewest steps. Poor flows feel like an interrogation or trap users in loops.
Flows are typically built visually in a flow builder, where each node is a message, question, condition, or action connected by paths.
A clear conversation flow turns chat into a reliable, repeatable funnel that converts without human effort.
Defuser AI's no-code Custom Flow Builder lets you design conversation flows by dragging blocks — see WhatsApp automation.
The mapped path of steps, questions, and branches a chatbot follows during a conversation.
A clear conversation flow turns chat into a reliable, repeatable funnel that converts without human effort.
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