Glossary
An event that automatically starts an automation, such as a new message, keyword, or abandoned cart.
A trigger is the starting condition for an automation. When the defined event happens, the associated workflow runs. Common triggers include a customer sending a keyword, replying to a story, abandoning a cart, submitting a form, or reaching a date.
Triggers are what make automation reactive and timely — the right message goes out at the exact moment it matters, without anyone watching for the event.
Most platforms let you combine triggers with conditions, so a workflow only fires for the right segment under the right circumstances.
Triggers ensure customers get the right message at the right moment automatically, which is when it converts best.
Defuser AI lets you trigger flows from keywords, comments, story replies and cart events — see WhatsApp automation.
An event that automatically starts an automation, such as a new message, keyword, or abandoned cart.
Triggers ensure customers get the right message at the right moment automatically, which is when it converts best.
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