Glossary
An automation that starts when a customer sends a specific word or phrase.
A keyword trigger fires an automation when an incoming message contains a defined word or phrase. For example, sending 'PRICE' could trigger a price list, or 'BOOK' could start an appointment flow.
Keyword triggers are a simple, powerful way to let customers self-serve. They are common in ad campaigns and social posts that tell people to 'comment X' or 'DM us Y' to get something instantly.
Because they are explicit and predictable, keyword triggers are easy to advertise and easy for customers to use.
Keyword triggers turn a single word into an instant, automated response — perfect for ads and social calls-to-action.
Defuser AI can launch any flow from a keyword across WhatsApp and Instagram — see Instagram auto reply.
An automation that starts when a customer sends a specific word or phrase.
Keyword triggers turn a single word into an instant, automated response — perfect for ads and social calls-to-action.
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