Glossary
An ordered set of automated messages, each sent after a delay or trigger, that make up a drip campaign.
A drip sequence is the structured series of steps inside a drip campaign. Each step is a message paired with a timing rule — for example, message one immediately, message two after a day, message three after three days.
Sequences can also branch on behaviour: if a recipient clicks or replies, they move to a different path than someone who ignores the message. This keeps the experience relevant rather than spammy.
Designing a good sequence is about pacing and value — enough touches to stay top of mind, not so many that people opt out.
A well-paced sequence keeps your brand present at every stage of a buyer's journey without overwhelming them.
Defuser AI lets you space messages and branch on replies inside automated sequences — see WhatsApp automation.
An ordered set of automated messages, each sent after a delay or trigger, that make up a drip campaign.
A well-paced sequence keeps your brand present at every stage of a buyer's journey without overwhelming them.
Start free in minutes — no code, no credit card. Connect WhatsApp, Instagram, Messenger and TikTok in one platform.
Start for Free →
DEFUSER